Tracking and Analytics
In order for your web campaign to work it is important to track and analyze your campaign which will allow you to identify what’s working and what is not, for example you can analyze if Facebook is helping increase donations. So it is recommended adding the analytics programs provided by all the major search engines. These tools provide metrics that can be used for a Facebook account, email marketing, and search engine optimization. The objective is to track and analyze the following;
Search Engine Optimization
Visits to your site
Unique visitors
Page views
Length of visit
Keyword phrases
Social Media (Facebook)
Number of “likes”
Donations through Facebook
Number of “likes” on specific posts, such as events
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